Virgin Hyperloop
Process
To kick off the project, our team created a full-scale volumetric model of the interior to use as a design exploration tool. The model allowed our teams to experiment with seat configurations and informed human factors and lighting design in a dynamic and real-time build. As part of our process, we also made extensive use of room-scale virtual reality (VR) to quickly evaluate design iterations.
Interior Design
Our goal for the interior design was to create a more human-centric environment centered on passenger well-being that emphasized brand quality and balanced the dichotomy between personal and communal space. A neutral palette of warm grays highlighting Virgin Hyperloop's brand identity paired with textures and a curated grouping of materials build a sense of depth and interest while allowing the interior's overall tone to provide a soothing backdrop for travel.
Touchpoints
Hidden technology reveals itself only when needed to enhance the sense of discovery and delight. Metallics are treated as jewels, and known materials are used in unexpected ways, all with touches of brand expression. While purposefully subtle, the design details provide a calming aesthetic that complements the entire passenger experience.
