Lumasol
Sunscreen Mist | Brand Form Language
The Brief
LUMASOL focuses on revolutionizing the way people view sunscreen application by transforming it into a stylish accessory that seamlessly blends into your everyday carry. The design of the product embodies this philosophy. Utilizing a sun mist formula distributed via a spray mechanism and replaceable cartridges to minimize environmental impact by cutting down on waste.
Concept Directions
During the initial exploration phase, our primary objective was to establish a visual brand direction while considering the product's mechanical functionality. We created three concept directions to diversify our approach, helping the client identify a path that embodied the values of the Lumasol brand while remaining realistic for manufacturing.
Luxe
Chic / Minimal / Premium
Vitality
Mindful / Energetic / Playful
Neo
Avant-Garde / Bold / Contemporary
Lumasol
Product Launch 2021
